The art of persuasion

I had a rare snorckle (combination of a snort and chuckle) when I saw this YouTube video:  http://www.youtube.com/watch?v=JPONTneuaF4 

Like a great advertising/PR campaign, this hearts-and-flowers fantasy video had it all: Seductive sweet talk, brand name repetition (an impressive 17 mentions of “Candy Mountain” in about 3 minutes) overly plain propaganda, and a BIG PROMISE.  The only thing missing was the “delivery” on the BIG PROMISE.  

Sugarcoating a message is one thing.   Disinformation is another. 

Each may start with persuasive intentions but only one will end with a curiously painful conclusion.  

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